How To Write A Good Blog Post Title
A blog post title is just that, not a book, not a word, not a memoir, but a title. It amazes me how many people will seem to write an entire blog entry in the course of the title of their post and then continue to harp on about the aforementioned topic for another 10 pages. The trick to picking a good blog post title is to choose a selection of words that are concise, informative and will draw the punters in.
It is as much about SEO as it is about marketing. Too short and you won’t give enough information, too long and you risk putting people off. When you have a split second to catch someone’s attention, in a set of Google search results, you want to be sure that they are going to see all the pertinent information and that they will make the snap decision to surf to yoru blog.
So what are my top tips for creating a good blog post title?
Useful - Make the title as useful as possible, keep the title on topic, don’t use words which refer to anything other than what is being discussed in the post.
Concise - Keep the length to a minimum without making it too short. You are trying to sell your 500 word blog post in probably 5 or 10 words. Conveying your message with minimal fluff is key.
Sell Your Story - Read your title again and again and think hard about whether it does a good job of selling the post. As soon as a reader sees it are they going to automatically want to click? Sell the blog post, don’t just comment on it. Use positive words and make them feel like they are finding the answer to life, the universe and everything.
Excerpt Launchpad - Remember that the title is a launchpad into an excerpt, if you have got a reader to look further than half the trick is done, you can tie the sucker up with your exceprt and make a slam dunk with the rest!
